For the Guys: Filson Introduces Smokey Bear Collection
America’s favorite little firefighter joins forces with Seattle’s Filson.
Need gift ideas for great-outdoors loving grooms or groomsmen? This month, Filson announces its partnership with the imitable, the adorable, the 72-year-old icon, Smokey the Bear! The “remember, only you can prevent forest fires” spokesbear came to us in 1944 to bring awareness to human-started forest fires. Then, in 1950, a black bear cub was rescued from a wildfire in New Mexico’s Lincoln National Forest. He was pretty badly burned, but the five-pound-cub (only five pounds!) was treated in Capitan, New Mexico. They named him Smokey.
Filson calls him their “favorite outdoorsman,” and it’s no wonder, he is pretty special. Weaving the brand’s own heritage and style through the collection, the pieces are extremely collectible; there’s a Smokey Bear t-shirt, a Pendleton-wool blanket, a powder-coated water bottle and a Smokey Bear cap.
But the centerpiece has to be the limited-edition (there are only 1,000), individually numbered Smokey Bear Watch. The watch comes with a certificate of authenticity, a Smokey Bear-Filson book, a bandanna featuring Smokey’s image and outdoor safety tips, and six vintage Smokey postcards. It’s a truly Seattle take on the traditional timepiece as groom’s gift.