Northwest Beauty Looks at New York Fashion Week

Makeup artist Diane Kendal channeled the PNW for Fashion Week beauty, but did she get our look right?

by Amanda Zurita

The West Coast showed up at New York Fashion Week last week. At least in beauty form, and at least according to makeup artist Diane Kendal who brought her expertise to the runway likes of Jason Wu and Prabal Gurung.

In a New York Times piece on the catwalk’s fall beauty trends, Kendal cites our neck of the woods for inspiration:

“At Thakoon, Ms. Kendal said she was inspired by the healthy ruddiness of Pacific Northwest women, dabbing pink illuminator on the cheeks, lining the lower lash line with chocolate Nars eye pencil in Mambo, and capping off the effect with subtle contouring in the eye crease. ‘It’s as if she’s done her makeup herself,’ Ms. Kendal said of her fantasy gal…”

Pacific Northwest–inspired beauty at Thakoon’s NYFW fall runway show. Image via WWD.

Now we do tend to go on the defensive when it comes to outsiders talking PNW style, but “healthy ruddiness” calls to mind some frump wrapped in wool trudging up Seattle hills on a damp day. It’s not very flattering. But we get it: we’re an outdoorsy, hardy, flush people. Yadda yadda.

(Also, we know plenty of local ladies “doing their makeup themselves” without just swiping on illuminator and eyeliner. I somehow doubt Kendal would describe the beauty habits of New Yorkers as such.)


The look is a clean, somewhat smouldering take on the bare beauty trend, and regardless of verbiage, it does feel Seattle chic. Read the rest of the article for ways to recreate all of NYFW’s beauty standouts—from mauve lips to bleached brows—at home.